Blog post
Head for clear waters
What matters to us is that whatever swimwear choice you make, we hope it will be one that prevents you from falling into the murky waters of big co...
Read moreOur Mission
Style and justice – fused into one.
We are more than just the sum of our parts. More than just stylish refinement. More than just swim / leisure shorts that do not balloon with air in the water. More than just ethical sourcing and production where no-one is left exploited.
We are inciting a delightful revolution – one that delights all our stakeholders, from our suppliers through to our customers!
So, light the fuse on your taste for a revolution in men's swimwear.
Together, we can build a better future.
“Me, WE!” – Muhammad Ali (1942 – 2016)
A novel boardshort design is born
Our boardshorts provide coverage to below the knees – whether swimming or out of the water – and thus, when worn with our rash vests, are ideal swimwear, beachwear and resort wear for the modest, yet stylishly inclined, gentleman.
Essentially, our boardshorts are two shorts in one! An internal stretch-fabric lining (or "jammers") is secured to below the knees by elasticated high grip bands, and at this point then connected to the outer boardshort fabric through the use of a stretch mesh fabric. Additionally, the use of the mesh fabrics ensures the boardshorts do not "balloon" with air when entering water and ensures the outer boardshorts fabric sit at, or below, the knees and thus conceal the underlying jammers.
Learn more about our brand story & innovative boardshorts in our About Section.
"Love it! I've had plenty of branded rashies in the past and they all felt cheap and nasty. This is different. The fabric, fit and feel just oozes quality..."
"Very comfortable and fitting was perfect. I can see a lot of time and effort has gone into creating this product and it truly feels unique. Its definitely worth the investment..."
"Beautiful fabric and stitching in a stunning colour. Complemented the charcoal shorts perfectly. Dries quickly and provides perfect sun protection..."
"Best SHORTS I've ever had! Had my concerns they might get transparent when wet but they don't because of the double layers ... incredibly comfortable and you never feel restricted in movement because the fabrics just stretch and follow whatever your body is doing..."
"I was delighted with my these shorts ... They are comfortable/stretchy and most importantly cover the knees without any ballooning ... light to wear and dry quickly ... no significant drag in the water, unlike other shorts. The fabric and stitching is beautifully crafted..."
“…these boardshorts … are really comfortable, … very well designed & manufactured, worth every penny ... service from the on-line team was excellent, helpful & very friendly. Would definitely recommend … stylish & practical swim/leisure wear…”
News & Blog
Blog post
A message from our "Ministry of Truth"
While injustices can be found in any sphere of life or business, we developed this video to highlight the everyday injustices in our industry that ...
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